PULSE SURVEYS: How, Why, And When to Use Them

Many companies measure customer data continuously, have real-time metrics reporting for some of their most critical operational issues, and monitor their key financials with something bordering on obsession. But what about critical employee attitudes?

Based on CEB research, more than 90% of organizations conduct an engagement survey regularly, and most are planning to maintain or increase their investments in these initiatives over the next year. However, they are frustrated with the resources that the surveys require and simultaneously wish that they had fresher data about employee attitudes.

This is where pulse surveys can complement your annual survey initiatives by helping leaders:

  • Generate additional insights
  • Identify and respond more quickly to problems
  • More easily evaluate the effectiveness of improvement actions

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