For any organization that is driven in a significant way by data, effective business analytics has evolved from “nice-to-have” into “must have.” In this new analytical landscape, competitive edge will be derived not just from making data-driven decisions, but also from the ability to enrich and accelerate these decisions with more clean and relevant data. Read this white paper to see how best-in-class companies are improving and extending the BI environment through a hybrid approach to the cloud.