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The banking and financial services industry is being increasingly pushed to cater to constantly changing customer demands at pace. One of the key aspects in this is to allow for hyper-personalization in the way customers and prospects are treated. The goal is to address a customer segment of one – tailored services which address each unique person. However,achieving a customer segment of one requires the same fundamental business and functional components on the ground. At Persistent, we have developed Digital Mosaic – the unique, powerful combination of cloud-based services and applications a business can combine for the optimum service and business model. For established players, it’s the opportunity to move legacy systems towards the cloud. For de novo banks it’s the opportunity to build whole businesses from the ground up – often targeting previously under-served segments. Significantly, it removes the traditional dependency on complex, legacy IT infrastructures (and departments), replacing them with flexible, rapidly deployed, cloud-based software as a service solution. |
