Realising the Power of Virtual Events for Demand Generation

Events (especially virtual and hybrid) have become a channel to be reckoned with. It’s time to leverage your events to build and feed your lead-gen efforts.

The future of events is evolving before our eyes and smart marketers need to know how to use them effectively. That’s why integration and brand focus matter when you’re building them into your proven lead-gen toolbox.

Check out this guide to learn about:

  • Using events for demand generation
  • Setting up, executing, and following up on events for success
  • Integrating events into other marketing channels

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