Hadoop is great for data storage, but the same features that make it great for running complex transformations on massive amounts of data make it less suitable for interactive business analytics. Hadoop’s challenges in supporting large numbers of users at business speed and its lack of a business user interface require a new kind of data architecture. This white paper examines how a fast, responsive, and high-concurrency analytic environment empowers business users to interact with Hadoop in a data architecture that embraces the power and opportunity in Big Data.