The agility and flexibility of the pharma industry to adapt to lockdown conditions has been nothing short of extraordinary. Now, businesses and their service partners must continue working closely beyond the pandemic to develop a new way of working that puts HCPs at the heart of everything. 

As the industry considers its strategies for a post-pandemic world, this whitepaper looks at research and draws upon the experience of our colleagues to reimagine what omnichannel engagement will look like as we enter a whole ‘new normal'.