Retail Marketing Technology Trends

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Modern customers have high expectations of brands, including personalized interactions and seamless, relevant customer experiences connected across channels.

Retail marketers are struggling to meet these expectations with personalized messaging as a goal, not a reality, for most retail marketers today.

Just a few weeks ago, Cordial surveyed retail marketing executives from 500 U.S. brands to better understand how retail marketers are rising to the challenge. Marketers indicated that they are:

  • Battling the rising cost of marketing by consolidating marketing technologies.
  • Increasing their investment into email marketing by as much as 30%.
  • Investing to overcome the barriers to personalized messaging, such as solving for customer data silos.

Download the full research survey now.

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