Rethinking the End-to-End Mobile Experience: Gaining Traction in Mobile Transactions

This on-demand webcast featured experts in mobile engagement and commerce sharing insights on how leading global brands are turning the mobile customer experience into one that engages from first click to the final transaction. Learn tips and best practices for transforming and optimizing the mobile commerce experience this holiday season and in the coming year.

Speakers included:
  • Liz Miller, SVP, Marketing - CMO Council
  • Christoph Heyn, Director, Mobile & Digital Guest Experience - Marriott International
  • Haresh Kumar, Vice President of Marketing, Moovweb

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