Download the whitepaper to learn:

● How recent industry changes surrounding third-party cookies and the identifier for advertisers are affecting attribution
● Strategies to use customer lifetime value instead of return on ad spend
● Retina’s privacy-centric attribution and measurement solution for Facebook and other advertising platforms

By focusing on first-party data to send predictive metrics like customer lifetime value and CLV:CAC ratios back to Facebook, advertisers can understand the long-term value of their customers from the point of first purchase. Read the whitepaper for more information.