For financial services firms, greater customer-centricity means creating innovative products and pricing strategies, capturing new revenue streams and optimising digital channels – all the while proactively managing risk, maximising operational agility and instituting margin controls. These can all be achieved through the adoption of a comprehensive revenue management and business assurance solution. Managing revenue and risks, however, should be viewed not as a mere tactical operation.

Banks and financial institutions should recognise the strategic relevance of revenue management and business assurance to increasing enterprise profitability, promoting sustainability and meeting the challenges of a demanding business environment.