Data is, in many ways, one of the most valuable assets a business has. A growing number of consumers and businesses are incorporating web and mobile apps into their daily routines, and companies are using data to provide more personalized, tailored experiences to their customers. In addition, companies are analyzing customer and operational behavior to make better decisions. These are some of the valuable new uses for previously isolated data sources.
APIs (application programming interfaces) have emerged as the most accessible way for consumers within the business to extract value out of that data. Developers can use them to create new business opportunities; improve existing products, systems, and operations; and develop innovative business models. As the keys to unlocking precious enterprise data, APIs need to be combined with enterprise connectivity to actually free the data from systems. APIs are what makes the data consumable and reusable, thus they become ever more valuable to business.
