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Every CEO in company large or small faces two major problems: First, to select a strategy to sustain the business and provide adequate returns from the selected market niche. This is the easy problem for the CEO. The hard problem for the CEO is making it happen. Almost certainly as part of strategy selection, the CEO and key executives will have clear vision of smooth operations delivering quality product, dynamically marketed and sold and supported by superb customer service. Again, the hard problem for the CEO is making it happen. Rollout describes the state of art scientific and empirically proven theory of exactly how to achieve perfect roll out of strategy. This resource is the foundation book in the Redesigning the Organization series. Rollout summarizes the foundations of how to build and operate organizations to roll out strategy and achieve greatest success. |
