| Rothy’s is known for its sustainable shoes and accessories, fierce customer loyalty, and commitment to sustainability. When the pandemic hit, the company asked its customers how it could help, and the resounding response was to support medical workers on the front lines. The company donated 100,000 non-medical masks to frontline medical workers in need of PPE, then went even further by giving them an exclusive personalized offer. The new campaigns drove revenue gains, expanded Rothy’s customer base, and increased brand loyalty.
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