Sales Enablement Framework

Sales enablement has rapidly evolved into a strategic go-to-market function. What was once the responsibility of product marketing, sales operations, or of a single sales trainer, sales enablement is now supported by dedicated teams funded within the sales organization.

As the definition of what sales enablement is shifts, many sales leaders are realizing that to achieve predictable revenue, occasional training is not enough. Instead, modern sales enablement teams are driving innovation that can provide programs that are always-on, fully transparent, data-driven, and optimizable in real time.

The Gartner Sales Enablement Framework gives you insight into the elements needed to create and manage a successful sales enablement function.



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