Sales Enablement vs Sales Engagement & the Future of Selling

Defined concisely: Sales Enablement is equipping a sales organization or salesperson with the tools and information needed to perform their jobs effectively. Sales Enablement is a specific and specialized role in many organizations, typically reporting into Sales Operations or the Marketing department. The Sales Enablement role focuses on both the sales process and customer journey, bridging the gap between marketing, sales, and customer support.

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