In uncertain times like these, it is critical that Retail brands stay focused on delivering exceptional customer experiences. It’s also important to instill confidence, confidence that a company in the virtual or physical world will deal with customers as individuals and understand their needs, drivers and concerns.

To better help you understand your customers and what is motivating them during this pandemic, Acxiom conducted proprietary research across the U.S. and U.K. to reflect on key changes in people’s behaviours and attitudes, assess their impact and begin to look forward.

Download this report, which covers macro trends and details in many industries, including technology, telecommunications, financial services, retail, automotive and travel, to better understand:

• The economic impact of the pandemic
• People’s level of confidence in returning to the physical economy
• Likelihood of new habits persisting post-pandemic
• Responses to the pandemic and the public health measures implemented