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In this playbook, we ask leading business figures how to make smarter decisions in turbulent markets– and show you how to build momentum on the other side. We spoke to more than 20 finance experts and founders of some of Europe’s fastest growing companies, asking questions about their strategies and spending practices to bring you clear advice. This whitepaper will help you understand: the most important steps to preserve cash; the financial metrics you need to focus on; how to successfully budget and forecast in a crisis; and how the role of finance changes during uncertain times. |
