Staffing for Growth: Outsourcing vs. Hiring vs. Hybrid Marketing Team Structures

When a company is looking to invest in marketing—whether for the first time or to embark on a more comprehensive marketing initiative—the question of when to hire versus when to outsource marketing inevitably crosses the minds of executives. There are numerous considerations based on a company’s stage, go-to-market model, and the type of marketing needed to support the business.

Once a new marketing need is identified, many companies have a natural tendency to want to hire in-house, but there are definitive scenarios when other solutions can prove to be more beneficial. Companies can go three routes when determining how to organize their marketing: hiring all in-house staff, outsourcing the entire function, or building a hybrid solution.

Want to gain insight into whether hiring an in-house staff, outsourcing your marketing, or building a hybrid solution is best for your company’s goals? Download our Staffing for Growth eBook to review which option is best for you.



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