State of Webinar Marketing Report 2020

ON24 and Redback Connect have joined forces to help marketers raise the bar and ‘ban the crappy webinar’.

In this report, we are unveiling how and why marketers plan, manage, execute and evaluate webinars. This is a great opportunity for you to benchmark your own webinar programs against industry standards.

Download to discover:

  • 84% consider webinars to be a key part of their marketing efforts – what makes them effective?
  • Most are running 6-10 webinars a year – why and how are we making them work?
  • 76% host their webinars on demand – where do they and how can you continue to maximise them?
  • The slide-less webinar is on the rise – how can you get on board?


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