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Research shows that marketers have a mere eight seconds to capture someone’s attention — and everyone wants those eight seconds. Being highly targeted in communicating with patients, and giving them continuous, bite-sized nudges, is a proven strategy to unlocking lasting behavior change. Outcomes is a digital ecosystem that connects pharmacists, payers and pharmaceutical manufacturers. Launched by Cardinal Health in 2021, the platform taps into pharmacy communications, such as texts and pharmacist consultations, to reach patients at every part of their treatment journey with education and counseling. Nudging patients at meaningful moments of their journey drives true behavioral change in improving adherence. “To achieve the best outcomes, healthcare needs to be both high tech and high touch,” says Eli Phillips Jr., VP of digital health, Outcomes. “Results prove that messages sent from pharmacies get noticed.” Because 60,000 pharmacies across the country already use Outcomes every day, the number of patients Outcomes can reach is significant. Ultimately, micro-nudges timed to patient actions resulted in a 23% adherence lift and 0.74 additional fills per year. Read this eBook to learn more about the ways Outcomes taps into pharmacy communications to reach patients at every part of their treatment journey with education and counseling. |
