New technologies for producing stunning visual content are opening tremendous opportunities for studios, post-production houses, distributors and other media organizations. Sophisticated next-generation cameras and multi-camera arrays enable organizations to capture more visual information, in greater detail than ever before.
At the same time, innovative technologies for consuming media are enabling people to view and interact with visual content in a variety of new ways. In addition to seeing blockbuster movies in 4K at local cinemas, consumers can play augmented reality (AR) games on their smartphones, watch sports at home on ultra-high-definition (UHD) televisions, and take part in immersive 3D experiences with virtual reality (VR) headsets.
To capitalize on new opportunities and meet consumer expectations, many media organizations will need to bolster their storage infrastructure. They need storage solutions that offer the performance and scalable capacity to support new ingest sources that capture huge amounts of data. Storage solutions must also handle resource-intensive post-production tasks, such as editing multiple streams of 4K video. And storage solutions have to support the delivery of final content in multiple formats, such as 4K high-dynamic-range (HDR) video and stereo 8K for immersive VR.
