Strategy and Prototyping
It’s a tech world out there, and one that is increasingly driven by a mastery of mobile. This reality is changing consumer expectations and competitive dynamics. Organizations are shifting from …
Programmatic Revolution
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. Read The Programmatic Revolution: How Technology Is Transforming Marketing and the Daily Lives of …
Top Trends Impacting Assets and Rich Media in Mid-Size Organisations
Customers expect a lot. Here’s how you can deliver it. Asset creation, management and delivery have always been challenging. And with the explosion of channels, it’s even more difficult today. …
The Best is Yet to Come
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By …
Succeeding in the Omnichannel Age
Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe. The findings reveal how advanced marketers are in taking …
The 2017 Digital Transformation Report
It’s not easy to track the path of today’s digitally-savvy traveler. But with the right investment in technology, data and integration services, and strategic capabilities, it can be done. The …
Digital Marketing in the High-Tech Industry
The high-tech industry is speeding ahead at such a fast pace that standing still means being left behind. To overcome the addition of new innovative players and disruptive technologies in …
B2B Digital Trends
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital …
The Blueprint Redefined
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that …
整合数据，探索深海。
线上和线下数据至今还处于割裂状态，不得不令人称奇。雕塑家、环保人士 Jason deCaires Taylor 深知融合两个世界所带来的好处。在我们的指南《整合的艺术》中，您将了解营销人员可以从 Taylor 在 Molinere 海湾之下的共生雕塑群中得到哪些启发。阅读指南，学习如何将所有洞察和互动拼接成为完整客户视图、创建无缝体验。
