The Right Way to Prepare for Agentic Marketing
A new paradigm known as agentic marketing is emerging to redefine how brands connect with their customers. This strategy involves the use of autonomous AI agents (i.e. software entities capable …
Adobe’s Firefly AI Assistant: A New Era of Agentic Creativity
Adobe’s Firefly AI Assistant is a conversational AI agent designed to let creative professionals describe outcomes they want in plain language, and then autonomously orchestrate multi-step workflows to achieve those …
Using AI to Detect Ad Fatigue and Automate Creative Rotation
Ad fatigue is the gradual decline in ad performance that occurs when the same audience sees the same ad too many times. As viewers become desensitized to repetitive messaging, click-through …
Open Source Quantum AI Is Here: Everything You Need to Know About NVIDIA Ising
Quantum AI models are a new category of artificial intelligence tools purpose-built to solve the unique challenges of quantum computing, such as processor calibration and error correction. On April 14, …
Apple’s AI Glasses Are Coming to Take on Meta Ray-Bans: What You Need to Know
Apple’s AI smart glasses are a new category of wearable device from Apple that will integrate cameras, microphones, speakers, and an upgraded Siri voice assistant into a pair of premium, …
Using AI to Predict and Prevent Customer Churn
Customer churn, sometimes called customer attrition, is the rate at which customers stop doing business with a company over a given period of time. It’s one of the most critical …
Using AI to Build Smarter Audience Segments for Paid Campaigns
Audience segmentation is the process of dividing your potential customers into distinct groups based on shared characteristics like demographics, behaviors, interests, and purchase intent, so you can serve each group …
Amazon Trainium Chips for Sale? Jassy Hints at Third-Party Sales as Demand Soars
Custom AI chips, also known as application-specific integrated circuits (ASICs), are processors designed from the ground up to handle artificial intelligence workloads like training large language models and running inference …
Using AI to Build Marketing Attribution Models That Actually Work
Marketing attribution is the practice of identifying which marketing touchpoints, channels, and campaigns deserve credit for driving a conversion or sale. For decades, marketers have relied on rule-based models like …
Google and Intel’s New AI Chip Deal: Why CPUs Are Making a Comeback
An AI chip partnership is a strategic agreement between technology companies to co-develop, supply, or deploy specialized processors designed for artificial intelligence workloads. These partnerships are critical because building AI …
