On Love and Data
Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe Analytics, it’s easy …
The Changing Landscape for Customer Support and CRM
Customers are becoming more reliant on computer hardware, software, and services in their lives and work. And while customers have had to become more knowledgeable about the technologies they own, …
Why Website Personalization Matters
What can online business learn from the neighborhood store? The value of personalization, where individual visitors are treated as individuals, with targeted content and offers that appeal to their implicit …
Forbes Insights: Customers for Life
Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line. And yet organizations on the …
Creamos Un Sistema CRM Para Individuos: El Impacto en el Equipo de Ventas
Las organizaciones de ventas obtienen múltiples beneficios cuando eligen un sistema de CRM desarrollado para individuos. Los representantes individuales no solo obtienen un mayor acceso a los datos de los …
Cómo tomar una decisión sabia: Evitar los Errores Comunes al Momento de Elegir a un Proveedor de SAAS
Las aplicaciones basadas en la nube o SaaS ofrecen muchos beneficios de costos y para los usuarios, como una aplicación rápida, un gasto general bajo y un retorno rápido de …
Why Are We Afraid of Predictive Analytics?
The other day I got into a discussion with a panel of executives and the topic of predictive analytics became a main area of discussion. Most of the executives were …
