Predicting Routes to Revenue
In a world where customers have a multitude of options for almost any purchase, the demand to know and effectively engage customers has never been greater. However, efforts...
CRM Evolved
Customer relationship management (CRM) systems have primarily been utilized as databases for managing customer records. But to engage today’s communications and media...
CRM Evolved
Customer relationship management (CRM) systems have primarily been utilized as databases for managing customer records. But to engage today’s communications and media...
On-Demand Webcast: See Where IT Is Going. Master the 5 Trends
As the new 2016 State of IT report reveals, IT leaders around the world are focused on digital transformation more than ever. Watch this on-demand webcast for fresh industry...
Leading the IT Revolution
The role of IT — and the CIO in particular — is morphing into one of strategic business advisor and driver of innovation within the company. So how can IT leaders...
2016 State of IT Report
IT has come a long way since the days of operating solely as a support arm for the business. Today’s IT leaders are driving company strategy by leading innovation to...
How to Jumpstart Your Journey to the Cloud
More than ever, businesses can harness the power of data to connect with each customer throughout the entire customer lifecycle. It’s just a matter of leveraging the right...
Customer Service Trends: Service Through Social
As customers’ expectations rise and they turn to social channels for faster service, companies must use every available tool in order to respond quickly and appropriately....
On Love and Data
Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe...
The Changing Landscape for Customer Support and CRM
Customers are becoming more reliant on computer hardware, software, and services in their lives and work. And while customers have had to become more knowledgeable about...
