Experience Design Optimization
Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to …
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that …
Shifting Campaign Performance Into High Gear
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, …
Putting Email Marketing in Context
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read Putting Email Marketing …
Circles of Trust: Use Mobile to Engage Better
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part …
The Importance of Technology in Customer Engagement
It’s an irrefutable fact that consumer engagement is crucial for business survival. If your company’s eventual objective is to be successful then your consumer service has to be impeccable. The …
The Secret To Great Customer Service Is Your Platform
Learn how to build a customer engagement platform that is perfectly tailored to provide your customers with top-shelf customer service. From the basics to advanced tactics, this eBook will show …
Capturing Hearts, Minds and Market Share
Maturing markets, tight capital, increasing risk and technologically sophisticated customers: these are just some of the pressures facing the insurance industry today, where insurers will have to work faster, more …
The Defintive Guide to Driving Back-to-School Sales through Digital Engagement
It’s that time of the year again for marketers to start ramping up their back-to-school campaigns. But as brands gear up for their seasonal campaigns, it is important to keep …
Forbes – Breaking Down the Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving your Bottom Line
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? …
