The Future of Retail Financial Services
As the Internet of Things fuses the physical and digital worlds, banks and insurers will be challenged to leverage the possibilities of this new hyper-connected world. A solid partnership between …
As the Internet of Things fuses the physical and digital worlds, banks and insurers will be challenged to leverage the possibilities of this new hyper-connected world. A solid partnership between …
Customer relationship management (CRM) systems have primarily been utilized as databases for managing customer records. But to engage today’s communications and media customers, you also need to transform your organization …
Customer relationship management (CRM) systems have primarily been utilized as databases for managing customer records. But to engage today’s communications and media customers, you also need to transform your organization …
Today’s top companies use technology to boost business and deliver enriching customer experiences. Learn how you can digitally transform your own business in this infobrief featuring IDC, a leading research …
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, …
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them — are almost entirely digitized, most organizations still rely on paper for the …
We make it our duty to understand all aspects of digital marketing. For the past seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally. …
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those …
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you …
IBM’s Customer Experience Analytics allows you to go beyond basic customer demographics and purchase history so you can better understand who your customers really are and what their experiences with …