2016 Forrester Report
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making....
Omnichannel: 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success
As retailers and brands rush to win the battle for wallet share and loyalty, omni-channel retail is in focus. In this era, retailers must strive to be remarkable by combining...
Omni-Channel Report Card
Digital Channels are increasingly more important in the battle for consumer dollars. How does your brand stack up? Read to learn more.
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Optimize Customer Experiences with Online Testing and Continuous Optimization
To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer...
Protected: Sink or Sell: Your Guide to Modern Sales Survival
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Demonstrating Impact: Pedal to the Metal
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better....
Nine Common A/B Testing Pitfalls and How to Avoid Them
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings,...
Connectivity Drives Hospitality Innovation and Success
The hospitality industry has embraced leading-edge technologies to better serve its guests and react to changing market conditions. These new technologies will enable improved...
SMB Guide to Virtual Receptionists
Customer relationships are built on trust—a process that begins with the first phone call. If a potential or current client is unable to reach a real person, or catches...
Creating a Superior, Contextual, and Relevant Customer Experience
Successful customer engagement has always depended on providing the right products, services, and customer experience at the right time. In today’s world of connected...
