CRM Evolved
Customer relationship management (CRM) systems have primarily been utilized as databases for managing customer records. But to engage today’s communications and media...
Business Transformation Through Smarter Document Workflows
Today’s top companies use technology to boost business and deliver enriching customer experiences. Learn how you can digitally transform your own business in this infobrief...
The Art of Integration
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds....
Accelerate Your Sales Performance
While most business is digital, and business-to-business and business-to-consumer transactions – and the work that supports them — are almost entirely digitized,...
Four Essential Elements for Digital Maturity
We make it our duty to understand all aspects of digital marketing. For the past seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are...
The Holistic Picture
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you...
Top Ways to Measure Customer Experience Webinar
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure...
Customer Experience Analytics Interactive Demo
IBM’s Customer Experience Analytics allows you to go beyond basic customer demographics and purchase history so you can better understand who your customers really are...
2016 From Data to Insights to Opportunities
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional...
Ways to Improve Customer Experience Webinar Featuring Forrester
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences....
