As retailers and brands rush to win the battle for wallet share and loyalty, omni-channel retail is in focus. In this era, retailers must strive to be remarkable by combining physical stores, online, mobile, and social into a seamless brand experience that encourages loyalty. But recent studies have found a gap between consumer expectations and the omni-channel experiences that retailers and brands deliver. Against that backdrop, this white paper outlines the following five pressing challenges; closing the gap between customer expectations and omni-channel retail execution, engaging in a consistent, personalized way across channels, focusing on customers instead of products, mobilizing stores to serve omni-channel customers and weaving omni-channel into the fabric of the retail organization. Read for an exploration of how retailers and brands can overcome these challenges by embracing and executing upon a cohesive omni-channel strategy.
