7 Steps Of An Intelligent ABM Process
ABM Is Not for Everyone. But it Could Change Your Business if Done Right! Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers …
Digital Marketing in the High-Tech Industry
The high-tech industry is speeding ahead at such a fast pace that standing still means being left behind. To overcome the addition of new innovative players and disruptive technologies in …
Account-Based Marketing: Why it Can’t Work Without the Right People
Account-based marketing (ABM) is a personalized, custom approach to a dedicated book of a business. Most SMB and enterprises use this marketing strategy to close new business and up-sell existing …
Magic Quadrant for Mobile App Development Platforms
Adobe is honored Gartner named them a Leader among mobile app development platforms in the new Magic Quadrant report. They’re proud of their unique connection to designers, marketers, and developers …
Four Essential Elements for Digital Maturity
We make it our duty to understand all aspects of digital marketing. For the past seven years, we’ve surveyed hundreds of marketers worldwide to learn how companies are maturing digitally. …
Knowledge is Power
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. …
The Holistic Picture
Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those …
Digital Marketing 101 – Key Tools for Engagement Marketing
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So …
Demonstrating Impact: Pedal to the Metal
If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and …
Finding Eureka: The New Science of Online Testing
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe …
