The Pursuit of Social Persuasion
How marketers are using social display to build brand love and grow business 81% of U.S. consumers are influenced by a friend’s social media posts. Find out how today’s top …
IT and Marketing: Finding Harmony in the Yin and Yang of the Digital World
As technology advances, customer expectations increase exponentially. The most recent positive experience they’ve had becomes their new baseline — and they expect every experience afterwards to be at least that …
Shifting Campaign Performance Into High Gear
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, …
The CX Challenge
Opportunities for organizations to differentiate themselves come through engaging customer experiences (CX). To help marketers see what their peers are doing, Adobe joined forces with Econsultancy to survey more than …
Digital Marketing’s Creative Promise
Delight your customers with creativity that keeps them coming back for more. According to the Association for Data-Driven Marketing and Advertising, highly creative campaigns can uplift business results by 50%. Digital …
The Unified Customer Experience Imperative
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet …
Reinventing the Customer Experience
Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing …
7 Trends Impacting How We Use Digital Assets
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies …
Ten Ways Cross-Channel Marketing is Not Rocket Science
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their …
The Quest for Mobile Excellence
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key …
