For any organization that is driven in a significant way by data, effective business analytics has evolved from “nice-to-have” into “must have.” ...
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure...
IBM’s Customer Experience Analytics allows you to go beyond basic customer demographics and purchase history so you can better understand who your customers really are...
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional...
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences....
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making....
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights...
As retailers and brands rush to win the battle for wallet share and loyalty, omni-channel retail is in focus. In this era, retailers must strive to be remarkable by combining...
Digital Channels are increasingly more important in the battle for consumer dollars. How does your brand stack up? Read to learn more.
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eBook – While many enterprises continue to utilize manual and error-prone emails, faxes, and file transfers for B2B transactions, change is in the air as clouds amass...