What’s The ROI Of Advocate Marketing?
Learn how to measure and track the value of advocate marketing—and prove to your entire company that it’s worth the investment. Ever wonder how “making customers feel special” through an …
How To Achieve Customer Advocacy Program Success In 2017
Only 10% of B2B IT vendors had established customer advocacy programs in 2016—despite it being named one of the top 5 most important competencies for marketing success, according to research …
The CMO’s Guide to Next Gen Brand Building
You don’t control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner) Whether you like …
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from …
2017 State of Customer Marketing Report
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between …
Forrester Report: Turn B2B Customer Goodwill into Gold
Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes Advocate marketing programs are top of mind for B2B Marketers looking to increase customer retention and …
