How Intent Data Helps Marketers Convert A-List Accounts
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can …
Mobile Applications are Shocking the Businesses World
In just a decade the mobile app development industry has grown by leaps and bounds. New and advanced versions of smartphones are being released every year and the mobile app …
Data-Driven Marketing 101
Your marketing campaign made better How you can improve your strategy with data Successful marketing campaigns start with having accurate data. It’s not just good content and proper channels that …
Using Data Mining and Financial Data Analysis to Streamline Marketing Strategies
The integration between data mining and financial data analysis has now become a reality. There has always been a secure connection between the two mediums and through the combination of …
Knowledge is Power
Download part one of our new guide, Knowledge is Power, to learn how you can use data-driven marketing attribution to hold your marketing campaigns accountable for their successes. And their failures. …
Putting Email Marketing in Context
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers. Read Putting Email Marketing …
Data Management Platforms Deciphered
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer …
