The Ultimate Marketing Operations Efficiency Checklist
Working at a hyper-growth company? Here’s how to improve your B2B marketing operations. In marketing ops, it’s your job to ensure your department runs smoothly. This is no small feat …
eBook: The Impact of Direct Dials on Sales Productivity
To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their …
eBook: Cold Calling Tips and Tricks
In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …
eBook: 3 Mistakes Organizations Make While Developing ABM Programs
The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …
Buyer’s Guide: Best Practices for a Marketing Database Cleanse
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, …
Five Essential Pieces of a Prospecting Solution
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales …
Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging …
Build vs Buy
It’s a question as old as software itself: should you build your own solution, or buy from a vendor? If you buy the wrong software, your growth can grind to …
