The ABCs of ABM (Account-Based Marketing)
Business-to-business (B2B) marketing involves selling to a number of stakeholders, known as the buying center, and this process is often a complicated and lengthy cycle....
How to Increase the Reliability of Your IT Infrastructure Using Predictive Analytics
Live Date: June 21, 2017 @ 2:00 p.m. ET / 11:00 a.m. PT
Today’s digital businesses are incredibly dependent on their IT systems. Any downtime or service interruptions...
How To Be A Data-Driven Marketing Powerhouse With Predictive Analytics & Big Data
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? Sometimes...
Driving The Ultimate Customer Experience With Predictive Marketing & Personalization
How Predictive Marketing Powers Real Time Web Personalization
Many B2B marketers have heard the term “predictive analytics,” but when asked to describe...
Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload...
Making the Most of Survey Research Data
Survey research has become an increasingly important and sophisticated tool for decision makers who need to gain insights into potential problems and opportunities. By combining...
From Insight to Action to Results: Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights...
From Insight to Action to Results: Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights...
The Predictive Power of Three: Discovery, Scoring and Enrichment in B2B Sales and Marketing
Three key elements in predictive analytics work in concert to drive superior results in demand and lead generation. Read this white paper from Leadspace to understand:
How...
What is Big Data, Really? A Newbie’s Guide
Big Data has become a new buzz word in the IT industry. Everyone is talking about it and repeatedly using it to impress others, even if they themselves don’t really...
