How Predictive Marketing Powers Real Time Web Personalization Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their …
Over the past year, Blockchain technology has become one of the hottest buzzwords. This technology can improve the insurance industry and industries they insure with smarter, more efficient distributed ledgers …
Millennials are the single largest force disrupting insurance today. They’re empowered, connected, and leading the charge for change! Millennials have the latest technology and they aren’t afraid to use it. …
Mobile cyber threats are on the rise and getting more advanced. Enterprises want to bolster their security programs to protect against new, unknown mobile threats, but understanding these risks requires …
CEB TowerGroup research indicates that while more than 80% of banks want to map and improve customer journeys, fewer than half are confident they can do it. And when efforts …
Right now 7 out of 10 people in your organization are not actively engaged at work. Disengaged workforces are a global problem; and the costs are high. In the U.S. …
The ransomware crisis is growing exponentially, with more than 45% of businesses hit in the past year. Cybercriminals are rapidly evolving attack methodologies and issuing increasingly higher demands. With no …
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know …
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers …
The AAA implemented cloud-based IBM® Cognos® Incentive Compensation Management software – dramatically accelerating its compensation calculations and enabling the compensation team to manage and update plans without external support.
