Demystifying Predictive Lead Scoring
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know …
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know …
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers …
The AAA implemented cloud-based IBM® Cognos® Incentive Compensation Management software – dramatically accelerating its compensation calculations and enabling the compensation team to manage and update plans without external support.
Stryker is able to better manage incentive compensation for its US based sales representatives so that they can focus more on the customer, selling, as well as strategizing.
Join James Governor, RedMonk cofounder and analyst, as he discusses how to get started with DevOps practices. He will recap the definition for DevOps, explaining the relationship between Cloud (Native), …
There are a variety of reasons to consider a hybrid approach, but is it the right path? If moving to the cloud, why not go all in? This webinar explores …
There are a variety of reasons to consider a hybrid approach, but is it the right path? If moving to the cloud, why not go all in? This webinar explores …
Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you …
IBM’s Customer Experience Analytics allows you to go beyond basic customer demographics and purchase history so you can better understand who your customers really are and what their experiences with …
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer …
