How To Be A Data-Driven Marketing Powerhouse With Predictive Analytics & Big Data
How is it that b-to-b marketers have more data sources than ever before, but many are still in the dark about how to reach more of the right prospects? …
Driving The Ultimate Customer Experience With Predictive Marketing & Personalization
How Predictive Marketing Powers Real Time Web Personalization Many B2B marketers have heard the term “predictive analytics,” but when asked to describe how this is used to improve their …
Rewiring Insurance with Blockchain
Over the past year, Blockchain technology has become one of the hottest buzzwords. This technology can improve the insurance industry and industries they insure with smarter, more efficient distributed ledgers …
Why Millennials Matter to the Insurance Industry
Millennials are the single largest force disrupting insurance today. They’re empowered, connected, and leading the charge for change! Millennials have the latest technology and they aren’t afraid to use it. …
Mobile Security In Action: How Enterprises Are Getting Ahead of Threats
Mobile cyber threats are on the rise and getting more advanced. Enterprises want to bolster their security programs to protect against new, unknown mobile threats, but understanding these risks requires …
CEB TowerGroup – Foster Loyalty Through Effortless Customer Journeys
CEB TowerGroup research indicates that while more than 80% of banks want to map and improve customer journeys, fewer than half are confident they can do it. And when efforts …
Modernize Employee Engagement: Making Culture Actionable
Right now 7 out of 10 people in your organization are not actively engaged at work. Disengaged workforces are a global problem; and the costs are high. In the U.S. …
Take the “Ransom” Out of Ransomware: Harden Defenses and Assure Recovery Against the Growing Threat
The ransomware crisis is growing exponentially, with more than 45% of businesses hit in the past year. Cybercriminals are rapidly evolving attack methodologies and issuing increasingly higher demands. With no …
Demystifying Predictive Lead Scoring
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization. Yet, most of us do not know …
Data, Predictive Analytics & Marketing Clouds: The Platform For The Modern Marketer
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers …
