Across almost every asset-intensive industry—from oil and gas, to manufacturing, to transportation—organizations are challenged with how to get the most value from assets across their entire lifecycle. In fact, in …
The continued barrage of high-profile data breaches confirms that security is vital to safeguarding the enterprise. Security solutions must shift from reactive to proactive. IT needs to get in front …
The need for security, performance and regulatory compliance can put serious and often conflicting pressures on IT. Each of these challenges points to the importance of close collaboration between security …
Infrastructure and operations leaders have identified five common pitfalls in automation initiatives that should be avoided and can be averted through the use of some common best practices. Look beyond …
Service desks are now more accessible than ever, which increases the workload for the service desk staff but may not correlate with any increases in IT budget. And although more …
We know first-hand that marketing program planning can be complex. To help you simplify your planning process, we have created a handy customizable PowerPoint deck containing various planning templates to …
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working …
As new marketing techniques and strategies pop up almost daily, email marketing has truly evolved to keep pace with flashy new technology and capture the attention of customers. A great email …
There’s no question that email software and the people who use it are getting better at filtering out spam. While this makes it easier for engaging emails to get through—without …
Digital marketing is fundamental to businesses’ success in today’s modern era of engagement marketing. Promoting brands, products, and services online and through mobile applications is quickly becoming table stakes. So …
