Experience Design Optimization

Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about...

On Love and Data

Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe...

Putting Email Marketing in Context

Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion...

The CX Challenge

Opportunities for organizations to differentiate themselves come through engaging customer experiences (CX). To help marketers see what their peers are doing, Adobe joined...

Digital Marketing’s Creative Promise

Delight your customers with creativity that keeps them coming back for more. According to the Association for Data-Driven Marketing and Advertising, highly creative campaigns...
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