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ZoomInfo

Downloads / Research / Sales & Marketing

10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer …

Downloads / Research / Sales & Marketing

Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is …

Downloads / Research / Sales & Marketing

4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI  adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating …

Downloads / Research / Sales & Marketing

7 Steps to Data‑Driven Growth for Commercial Banking

Go-to-market (GTM) leaders in the commercial banking sector face many complex challenges. But with those challenges come significant opportunities — for banks that can identify and act upon them. GTM …

Downloads / Research / Sales & Marketing

How to Create Sales Email Sequences That Convert

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence …

Downloads / Research / Sales & Marketing

Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this exploration, we’re diving into predictions about the future of sales. We’re talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren’t just fancy tools …

Downloads / Research / Sales & Marketing

Expanding Markets, Growing Pipelines: Recipes for Sales Success

These stories from real GTM professionals show how revenue leaders at companies of all sizes are leveraging GTM Intelligence to expand their reach, grow their pipelines, and close more deals. …

Downloads / Research / Sales & Marketing

Outrun Your Competition: Best Practices for Accelerating Sales Processes

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building …

Downloads / Research / Sales & Marketing

AI in Sales: How AI is Transforming Go-to-Market

How will generative AI transform sales? It’s a question that promises to drive billions of dollars in revenue opportunities over the next five to 10 years. And if you’re not …

Downloads / Research / Sales & Marketing

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download …

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