Data-Driven Marketing 101
Your marketing campaign made better How you can improve your strategy with data Successful marketing campaigns start with having accurate data. It’s not just good content and proper channels that …
How Intent Data Captures Buyers’ Interest—and Saves Marketers Time
Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …
Buyer’s Guide: Best Practices for a Marketing Database Cleanse
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, …
Five Essential Pieces of a Prospecting Solution
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales …
Five Essential Pieces of a Prospecting Solution
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales …
Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging …
Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging …
