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ZoomInfo

Research / Sales & Marketing / White Papers

16 Go-To-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Personalized prospecting is possible at …

Research / Sales & Marketing / White Papers

The Power of Conversational Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …

Research / Sales & Marketing / White Papers

The Power of Conversational Intelligence

Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …

Research / Sales & Marketing / White Papers

A Guide for Demand Generation Teams: Understanding Conversational Marketing

Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant results, including: 54% more website engagement …

Research / Sales & Marketing / White Papers

100 Pipeline Plays: The Modern Sales Playbook

Built to help revenue teams everywhere hit their number At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time building strong …

Downloads / Research / Sales & Marketing

eBook: Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …

Downloads / Research / Sales & Marketing

eBook: The Impact of Direct Dials on Sales Productivity

To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their …

Downloads / Research / Sales & Marketing

eBook: 3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …

Research / Sales & Marketing / White Papers

How Intent Data Captures Buyers’ Interest—and Saves Marketers Time

Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …

Downloads / Research / Sales & Marketing

Buyer’s Guide: Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, …

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