Technology and Data Strategies for Retail Kit

The Technology and Data Strategies for Retail Kit combines the latest information in guiding your marketing tactics to successfully capture consumer engagement and retention in the retail industry. You will learn the necessity of taking your data to the next level, the significance of data-driven relevance, and why people-based marketing is your most rewarding solution.

The following kit content will help conquer your toughest retail challenges:
  • The Marketer's Guide to First-Party Data
  • The Amazon Threat and the Facebook Trap
  • Mastering Today's Cross-Device Customer


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