The meeting and event world is forever changed (and rapidly evolving).

The pandemic sped up the digitization of meetings and events by at least 5 years, bringing more events—and event data—online.

Now, as in-person events return and hybrid events grow in popularity, the need to act on event data is here to stay.

Check out this guide to learn:

• 4 key actions to help you harness innovation, optimize for engagement, and build for scale and agility in your virtual events
• How strategies with the right partners and technology can help manage the entire event lifecycle
• How to use technologies to drive engagement before, during, after, and between multiple events
• How to create a complete data picture to scale activation