The ABC’s Of Making The Industrial Buyer’s Shortlist: 26 Critical Aspects Of Your Business That Buyers Evaluate

From start to finish, supplier evaluation is a long process. But for industrial suppliers, a key "win" during that process is making it onto the buyer's shortlist of potential new partners. That’s because 57% of the purchase decision is already complete before a customer even contacts a supplier, and you need to be on the list in order to have any chance of being on the other end of that call.

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