According to a Gartner Customer Experience in Marketing Survey, 81% of marketers say they expect to be competing mostly or completely on the basis of CX by 2020.

As new devices touchpoints emerge and as Amazon’s reach widens, manufacturers and CPG companies find themselves at a crossroads. Either they rely on their partners and retailers to continue generating brand awareness, demand and customer loyalty on their behalf—or, they take matters into their own hands.

You will learn in this e-book the 10 steps to tap into the power of digital experience as a differentiator for your company.

Included in this e-book:

• Key indicators that your digital experience is in trouble
• 10 steps to help you tap into the power of digital experience as a differentiator
• How you can cater to the needs of B2B and B2C stakeholders through B2B2C e-commerce
• How leading manufacturers are connecting with customers on literally any connected device using personalized content at every step of the customer journey