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Customer engagement begins the moment a buyer spots a mention of your company on social media or hears about your product from a peer in their industry. While that first interaction with your company is hopefully one of many, customer engagement occurs over the lifetime of your relationship with a buyer. How are you making the most of every touchpoint with your customers, not just to increase engagement but also to generate customer advocacy? The B2B Marketer’s Field Guide To Customer Engagement contains real-world examples of how customer marketers at fast-growing companies are focusing on customer engagement. |
