The answer is effective customer engagement and empathy. The fundamental principal of an organization is providing an experience that keeps the customer coming back – and that’s where consistent, meaningful dialogue comes in.

Engaging with your customer provides immense value for both sides of the exchange, which is why CX leaders should understand what’s needed operationally to ensure customer service and support interactions are executed in a meaningful way and value is delivered to the customer.

Join Argyle Executive Forum, in partnership with ServiceNow, to learn from Paul Greenberg, President of The 56 Group, along with insightful CX and customer service professionals about how to engage and transform your customer experience process in order to provide value on both sides of the exchange


In this event, we’ll discuss:

• Creating a customer service and CX strategy that defines both customer engagement goals and outcomes needed for their achievement
• How to use empathy as a strategy for delivering the best customer experience
• The value exchange provided through customer interactions and its benefits
• Customer experience’s larger impact on businesses and society